LG has a similar release cycle to Samsung with a flagship phone in the spring (the G series) and a larger companion to that phone showing up in the fall (the V-series). However, neither of LG’s high-end product lines have been as successful as Samsung’s lately. With the IFA trade show coming up in Berlin, it’s almost time for LG to start talking about the rumored V30. Indeed, a “save the date” notice sent out by the company makes it look like the V30 is on the way.
The image (see below) is easy to discern, as such teases tend to be. However, there’s not a lot of information about the device. Again, that’s par for the course. The invite appears to be a phone screen with rounded corners, just like the LG G6. Emblazoned on the screen is an offset letter “V.” The image also contains the location and time of the event.
It can really only be the V30, a followup to last year’s V20 and the V10 before that. The V-series has traditionally been a place for LG to try out new things like wide-angle cameras and secondary ticker displays. Sometimes these ideas find their way into other LG products, and sometimes not.
This year, the rumor mill is speculating that the V30 will be the first LG phone to come equipped with one of the company’s new OLED displays. This might be the same screen that comes on 2017 Google Pixel, if a different set of rumors are to be believed. Since this is a late 2017 flagship smartphone, a Snapdragon 835 and water-resistance are expected as well. The battery situation might be interesting; a 3,200mAh cell is rumored, but there’s no word on if it will be removable or not. LG launched the G6 this year with a sealed-in battery, its first in a flagship phone. It’ll be interesting to see if the V-series keeps the removable battery or goes the unibody route. That would make it much easier to make the frame water-resistant and sturdy.
The V30 is an important phone for LG. While the LG G6 was a vast improvement over the G5 with its modular accessories, the Galaxy S8 is still thumping it in sales numbers. Samsung is on track for its highest quarterly revenue ever, and LG is still losing money in mobile. The V30 might not completely reverse that trend, but LG needs a win. Of course, the Samsung Galaxy Note 8 is rumored to launch this fall as well.
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